A Sweet Journey Through Nagoya: Exploring the World of Wagashi Crafted by Samurai Dreams and Artisan Skills
Nagoya is renowned for its harmonious blend of history and modernity, a characteristic that is vividly reflected in its wagashi (traditional Japanese sweets) culture. The sweet world of Nagoya, shaped by the dreams of feudal-era warriors and the skills of artisans passed down through generations, invites visitors into a realm of culinary delight. This article delves into the allure of Nagoya’s wagashi, unraveling its historical background and exploring its profound charm.
Nagoya’s Food Culture: Wagashi Weaving History and Tradition
While Nagoya’s culinary scene is famous for dishes like miso katsu, tebasaki chicken wings, and hitsumabushi, wagashi holds an equally important place. Nagoya’s wagashi shares commonalities with those of Kyoto and Kanazawa in its refined sweetness and emphasis on ingredient flavors, yet it has developed its own unique characteristics.

Nagoya’s wagashi is particularly known for its combination of simplicity and elegance, reflecting the city’s history of blending samurai and merchant cultures. For instance, “uirō” has a modest appearance but offers a delicate and refined taste. Many wagashi shops in Nagoya also offer seasonal sweets that, while ornate, maintain a restrained beauty without being overly flamboyant.
Seasonality is deeply valued in Nagoya’s wagashi. From sakura mochi in spring to mizu manjū in summer, kurikinton in autumn, and zenzai in winter, these sweets allow you to savor the flavors of each season. This expression of seasonality is closely tied to tea ceremony culture, illustrating the depth of Nagoya’s wagashi tradition.

Nagoya’s History: From Warring States to Modern Prosperity
To understand Nagoya’s wagashi culture, it’s essential to know the rich history of the region, which dates back to the Warring States period.
After winning the Battle of Sekigahara in 1600, Tokugawa Ieyasu, who had become the de facto ruler of Japan, began constructing and renovating castles across the country. In addition to Edo Castle, Nijō Castle, Fushimi Castle, and Sunpu Castle, he decided to build a new castle in Owari province, a strategic location where major roads like the Tōkaidō intersected.
Ieyasu established the Owari Tokugawa family, one of the Three Houses of the Tokugawa, to rule over Owari province and parts of Mikawa and Mino provinces. He chose Nagoya as their seat of power and began the construction of Nagoya Castle. From 1610 to 1612, along with the castle’s construction, the castle town was relocated from Kiyosu, the former center of Owari. This large-scale urban relocation, known as “Kiyosu-goshi,” laid the foundation for Nagoya as a city.
Nagoya Castle served as a crucial stronghold for the Tokugawa shogunate and held significant economic importance as a key point along the Tōkaidō. This strategic positioning greatly contributed to Nagoya’s subsequent development.
Under the rule of the Owari Tokugawa family, Nagoya flourished as a politically and culturally significant city. The development of tea ceremony culture may have influenced wagashi culture, although the extent of this influence requires careful consideration.
After the Meiji Restoration, Nagoya rode the wave of modernization to become an industrial city. The textile industry, in particular, saw remarkable growth, establishing Nagoya as one of Japan’s industrial centers. During this period, wagashi shops also modernized, innovating their production techniques and sales methods.
In the 20th century, Nagoya became a center for the automotive industry. Toyota Motor Corporation (then Toyota Industries) was established in 1937 and saw significant growth during Japan’s post-war economic boom.
Thus, Nagoya’s history has seen major transitions in politics, economy, and culture from the Warring States period to the present day. While wagashi culture has likely developed within this historical context, further research is needed to understand the specific influences.
Nagoya’s Local Specialties: Local Bounty Enhancing Wagashi
The charm of Nagoya’s wagashi is supported by the region’s rich local specialties. High-quality ingredients produced in and around Nagoya enhance the flavors of these traditional sweets. Particularly, the matcha produced primarily in Nishio City is known for its rich flavor and vibrant green color, becoming an essential ingredient in many wagashi such as yōkan and dorayaki. Furthermore, “uirō,” a representative wagashi of Nagoya, is a steamed confection made from glutinous rice. Its simple flavor is loved by many people.
These wagashi, made with high-quality ingredients, are deeply connected to Nagoya’s climate and natural environment. The mild climate and abundant water resources have enhanced the quality of these ingredients, ultimately fostering Nagoya’s unique wagashi culture.
Nagoya Castle and Wagashi: Sweets Loved by the Samurai
Nagoya Castle was not just a military facility but also a cultural center. The tea ceremonies held by the castle lords and their chief retainers had a significant influence on the development of wagashi culture.

Seasonal wagashi were served at tea ceremonies in Nagoya Castle. For example, sakura-shaped fresh sweets were favored in spring, cool mizumanjū in summer, chestnut-based sweets in autumn, and warm zenzai in winter. These wagashi were not only delicious but were also required to express the seasons through their appearance and aroma.
Many of the successive lords of the Owari Tokugawa family were deeply versed in the tea ceremony, and their preferences are thought to have influenced the development of wagashi.
Moreover, as Nagoya Castle often hosted daimyo from other regions for tea ceremonies, the wagashi served on such occasions were prepared with particular care. This led to the improvement of Nagoya’s wagashi artisans’ skills, forming the foundation for the high quality that continues to this day.
Touring Nagoya’s Famous Wagashi: Traditional Flavors Preserved by Long-established Shops
Nagoya is home to many long-established wagashi shops with rich histories. Here, we introduce three particularly famous stores:
Yokan
First, the yōkan from “Minōchū” is one of Nagoya’s representative confections. Founded in the late Edo period, their yōkan, made using methods passed down through generations, is characterized by its smooth texture and refined sweetness. Their technique of maximizing the flavor of azuki beans has captivated many wagashi enthusiasts.

Monaka
Next, the monaka from “Fukyūen” is popular for its perfect balance of crispy outer shell and smooth anko filling. Founded in the Meiji era, they continue to use traditional methods. The temperature control and timing when baking the shell is where the artisans’ skills truly shine, creating an exquisite texture.

Lastly, the uirō from “Suzume Odori Sōhonten” is an essential part of Nagoya’s wagashi scene. Uirō is a steamed confection made from glutinous rice, and its simple flavor is loved by many. Their seasonal limited flavors are eagerly anticipated by regular customers each year.

These long-established wagashi shops not only preserve tradition but also evolve gradually to meet contemporary needs. For example, they modernize gift packaging or develop new flavors, maintaining a balance between tradition and innovation as they continue to support Nagoya’s wagashi culture.
How to Enjoy a Wagashi Tour in Nagoya: Recommended Courses and Transportation
If you’re planning a wagashi tour in Nagoya, here are some recommended courses:
- Nagoya Castle Area Course: Visit long-established wagashi shops after touring Nagoya Castle.
- Ōsu Kannon Area Course: Enjoy wagashi shop-hopping in this lively shopping district.
- Atsuta Shrine Area Course: Visit historical wagashi shops along with paying respects at this venerable shrine.

To access Nagoya from Tokyo, the Tōkaidō Shinkansen is convenient, taking about 1 hour and 40 minutes. Within Nagoya city, the subway and city buses provide easy transportation.
When on your wagashi tour, don’t forget to look out for seasonal limited editions. You can enjoy seasonal flavors like sakura mochi in spring, mizumanjū in summer, kurikinton in autumn, and zenzai in winter.
A wagashi tour in Nagoya offers not just the opportunity to taste delicious sweets, but also to experience the region’s history and culture. We hope you’ll enjoy this sweet world woven from samurai dreams and artisan skills with all five senses.