Japanese Sweet Artistry in Tokyo’s Fashion District: Mizuho’s Bean Daifuku

The Evolution of Harajuku: Birth of Tokyo’s Fashion Hub

Harajuku’s history dates back to medieval times when it served as a post station along the Kamakura Highway. During the Edo period, the area was known as Sendagahara, flourishing as a farming village that supplied vegetables to Edo (old Tokyo). Modern Harajuku began taking shape with the opening of Harajuku Station in 1906, followed by the development of Omotesando avenue in 1919 to complement the newly constructed Meiji Shrine.

Post-war Harajuku underwent a dramatic transformation. The 1964 Tokyo Olympics marked its emergence as a youth culture center. With the development of Takeshita Street in the mid-1970s, Harajuku evolved into an internationally recognized fashion and cultural hub throughout the 1980s and 1990s.

Mizuho: A Traditional Japanese Sweets Shop in Modern Harajuku

In this trendsetting neighborhood, Mizuho stands as one of “Tokyo’s Three Great Bean Daifuku” shops, maintaining a quiet but significant presence along with Gunrindo and Matsushimaya. Since its establishment in 1981, Mizuho has dedicated itself to perfecting the art of bean daifuku. Founded by a master who trained at Okano Eisen, this shop, though situated in the unique setting of Harajuku, preserves the authentic taste of traditional Japanese confectionery. After more than 40 years, Mizuho’s bean daifuku has earned recognition as one of Tokyo’s representative wagashi, beloved by countless enthusiasts.

Traditional Craftsmanship: The Art of Bean Daifuku

Mizuho’s signature bean daifuku measures an impressive 6.5cm in diameter and 3cm in height. Using premium mochi rice from Miyagi Prefecture, it’s the only shop among Tokyo’s Three Great Bean Daifuku to use smooth white bean paste (koshi-an). This distinctive choice sets it apart in the world of traditional Japanese sweets.

Their commitment to quality appears in every step of the process. The carefully kneaded mochi contains a subtle hint of salt, creating perfect harmony with the smooth bean paste filling.

A Masterpiece of Japanese Confectionery

Each bite of Mizuho’s bean daifuku reveals layers of texture and flavor. Following the tradition learned at Okano Eisen, the thick mochi layers provide a substantial, satisfying experience.

While the beans are used sparingly, their presence is distinct, creating a perfect balance between the slightly salted mochi and the refined sweetness of the smooth bean paste. The elegant sweetness that spreads with the first bite makes these treats irresistibly moreish.

Visiting This Hidden Gem in Harajuku

Located at 6-8-7 Jingumae, Shibuya-ku, Tokyo, Mizuho is just a one-minute walk from the Takeshita exit of JR Harajuku Station.

Operating hours are 9:00 AM to 12:00 PM Tuesday through Saturday (or until sold out), closed Sundays and Mondays.

Lines often form before opening, and items frequently sell out by mid-morning, so early visits are recommended. While exploring Harajuku, take time to discover this traditional taste that thrives in Tokyo’s fashion capital.